Chevrolet sponsors 2011 Woodward Dream Cruise

Chevrolet has inked a three-year deal to sponsor the Woodward Dream Cruise starting this year as part of its 100th anniversary celebrations. The arrangement means Chevrolet will enjoy an enormous showing at the next three Dream Cruises, with past, present and future models getting to bask in the limelight.

This year, the company will host a flotilla of its classic models, joined by some of its future performance products and the current Chevrolet Equinox, Volt, Cruze, Camaro and Corvette. To keep things exciting, Chevy will roll out a pre-production version of its upcoming 2012 Camaro ZL1 hot rod. That's certainly something worth looking forward to.

Sponsoring the Woodward Dream Cruise will put the Golden Bowtie front and center and it means the company will have a captive audience on its home turf to advertise, celebrate itself and get feedback on upcoming models. As always, you can expect a full suite of coverage right on these pages.

Check out the complete press release after the break, along with a video featuring various GM machinery at previous Dream Cruises.

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